As of today, we think that almost everyone in the world has direct access to the Internet. However you’ll be surprised to know that billions of people still don’t have any continuous access to the Internet. But on the brighter side, this fact is changing and also at quite a rapid pace – thanks to the merging of trends across different emerging markets.
It has been found that from 2013 to 2017, approximately 1 billion Internet users have come online. Nearly 50% of these users are from 11 developing countries from Latin America, Asia and Africa. It has also been found that these eleven developing markets will also account for the upcoming share of the next billion users who will be arriving online by 2021.
For network service provider companies, these 11 billion potential user countries represent huge opportunities while also posing its own unique challenges. This infographic gives you an approximate estimation of the major regions from where we are expected to see the next big wave of internet users.
For example, the regions of South Asia, East Asia and South-East Asia alone are expected to add around 1.8 billion new internet users in the next few years. Among the countries here, India accounts for nearly 685 million potential internet users. With respect to localized demand content, it has been found that nearly 50% of the web content is available only in English language.
For instance, Hindi, which is the 4th most popular language spoken by global speakers, it doesn’t figure even in the top 30 languages available for web content. In countries such as India, the upcoming generation, which is coming online is much more comfortable in their native language when compared to English. Hence, the availability of local language can remove a big obstruction which will expand the Internet access to the upcoming users.
The next big wave of internet users is to come from the African continent, dominated by East Africa with 339 million and West Africa with 252 million users. Latin America also holds prominence with around 121 potential users coming online, the majority of them coming from Brazil. It is predicted that a majority of new internet users will be online on their smartphones rather than on a computer.
The infographic also shows that Europe will probably add 110 million users, North America will add some 44 million and Central America too will add 60 million users. Technology that’s easy to use will mostly penetrate faster in developing nations and will continue to expand from there. However, it has also been found that the next billion users will quite quickly adapt to the latest technology.
As the Internet continues to follow the lead of the next billion users, serving the needs of individuals in countries like Peru, Indonesia, Nigeria as well as Brazil has become quite necessary for network service provider companies. It is quite essential if they want to stay on top in the near future. The next billion internet users will not become like us; rather we will end up becoming like them.